Many search engine optimisation (SEO) experts will advise you to add natural backlinks to your website using article marketing or press release marketing. These tactics are effective but not the best solution when it comes to increasing your ranking. In this article, we’ll discuss why using artificial content can help you get more targeted traffic to your website.
Artificial Intelligence (AI) Content Writes. Most major search engines have recently started to use Artificial Content as an important ranking factor for their websites. The only challenge here is time; if you need your website to rank really well, you need to be creating content on a regular basis. This is where having an in-house Content writer can really pay off, especially if they are also highly proficient in digital marketing.
Google has recently announced that they will be taking some more of the SEO tools they use from the Content writer’s hand and adding them into the Google Analytics Content Detail. This means that instead of being manually controlling what is placed in the content, you will see exactly which keywords were used to optimise your site. If you haven’t been successful with the previously popular methods of keyword stuffing, perhaps it’s time to try a little harder. You can now find yourself writing keyword-rich content to increase your SEO exposure. This is known as “Content Optimisation”
There is a lot of talk around the term “Artificial Content”. Some SEO experts are claiming a decline in ranking is permanent, others say that it is a transitory phase that will go away. Regardless of how SEO works, it does not look likely that Google will ditch the idea anytime soon. Instead, the search engines are likely to continue using a combination of both tactics. As things stand right now, most SEO experts focus on two things, while most digital marketing specialists will work on either using natural or simulated content for their clients.
Natural Content – When someone asks “How do I rank well for [keywords]”, the answer is almost always “Search Engine Optimised content”. This sounds easy. Creating unique content for your niche will provide you with long term benefits. By giving customers something unique that they aren’t likely to find elsewhere, you are building trust and confidence in your business and yourself. You are giving the customer something that they have not yet experienced or found in any other place.
Search Engine Optimised content is also commonly known as SEO. Creating this sort of content, allows you to target specific key phrases, rather than general, unbranded keywords. If you can deliver on this promise, then you can get ahead of the competition, because the search engines will rank you much higher. Many SEO experts still believe in using SEO to boost organic rankings. Others are happy with the idea that the content still needs to be very well written and informative.
The difficulty for SEO and digital marketing professionals is getting away from using artificial content altogether. Marketers who think that the best way to generate content is to use the “personalization” on blog posts, news releases, or sales letters could soon face a very rude awakening when they go to search engine-wide and see only regular text-based posts ranking well for the particular keywords they’re targeting. This is because the personalization element of such content is a distraction and leads a user to click out of the website rather than clicking on a link back to the company’s homepage. Social media users don’t want to read regular text messages any more than they want to read sales pitches. In fact, they might not even visit the site in the first place if it’s so cluttered.
The challenge facing SEO and digital marketing professionals is two-fold: they need to figure out how to create content that is engaging enough to generate traffic, but they also need to make sure that the content is not confusing enough that people are less likely to stick with it, or even worse, leave the website. The ideal answer for both problems would be to hire an SEO and digital marketing agency that specializes in AIs. These companies have experience and expertise in creating custom-made content because they can tailor it to the particular requirements of a client. They can optimize it to get the highest search engine rankings possible while removing any potential pitfalls like the “personalization” problem. If an organization wants to really go big and be recognized by everyone, it’s time to start considering using artificial intelligence to generate content.
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