Using AI in Marketing: A New dawn for Personalized Service?
There has been much talk about artificial intelligence (AI) in the past few years. Companies like IBM have built a program that can beat the best human player at chess or beat the best human player at chess over a span of 10 games. However, the biggest use for artificial intelligence is probably in marketing. If you think about it, most of the marketing tasks are just a form of decision making. However, if the information that is fed into the system is not well understood by the customer, then the decisions made may be poor.
Why is this important? For example, some marketers may decide to build a website and drive traffic to it. However, because of bad customer data analysis, they could end up with hundreds of thousands of visitors who are not interested in the products or services that are on offer. This is not the result that was intended! Therefore, it is imperative that marketers are using artificial intelligence to not only feed the correct information to the systems, but also to ensure that it is relevant.
One of the reasons why businesses should be using AI in marketing is because it removes the human element from the equation. Instead of having to learn how to write a sales letter, create a PPC ad, or figure out how to make customers buy a particular product, what you do is tell the machine what you want it to do. In other words, you tell the A.I. what you want it to do, and then it will do it. However, it is up to the marketers to make sure that the information they feed into the system matches what they want it to do.
Another reason why businesses should be using an in marketing is because it is much more cost effective than the traditional forms of marketing. This is especially true when you compare it to the older forms of automation, such as telemarketing. Telemarketing calls were often outrageously expensive for companies, especially during campaigns, because of the amount of time it took to call up customers and conduct business. However, with the advent of artificial intelligence and automation software, creating telemarketing campaigns has become much more cost-effective and can be done within a matter of minutes.
Another reason why businesses should use AI in marketing is because it offers immediate personalization for all of their campaigns. This is because you can program the software to personalize various aspects of the campaigns, including what advertisements to run, how often they appear, who they appear in, and what links they click on. Many companies and brands have seen tremendous results in just a few weeks using this type of technology. For example, one brand that had been spending a lot of money on traditional forms of marketing but was having very poor results in getting new customers found that it was able to dramatically increase sales after they started using personalized advertising on Facebook.
The last reason why businesses should use artificial intelligence in marketing is because the technology creates new as well as unique tasks for employees. With these tasks, the employees are then able to perform much better and increase productivity because the software is making them think much more creatively. In fact, many companies are finding that by using a variety of AI technologies, they are able to perform these tasks much more efficiently than they were doing previously. In fact, some studies show that traditional metrics don’t even come close to identifying the true effectiveness of these new technologies. By incorporating these technologies into their business, businesses can reap the benefits for years to come, rather than investing just a few months or years into trying to figure it out on their own.
These are just a couple of the many benefits that we see when we look at artificial intelligence and digital marketing. One of the reasons that businesses need to take advantage of these services is because of how effective they are at increasing the amount of traffic that they get online. In fact, this is so effective that many businesses are starting to use these services in order to analyze the marketing data that they get, which allows them to improve their overall advertising campaigns. Indeed, by understanding the many benefits that both science and technology provide, businesses are then able to make a good investment in these two fields.
As we continue to evolve our culture and society, we also need to find new ways to keep up with the times. This means that we are going to need to be able to utilize both science and technology to help us keep up. Indeed, the success that we have seen in the past is evidence enough that both of these are capable of providing us with the information and data needed to successfully compete in the modern world today. In fact, with the help of predictive analytics, we are able to not only make smart choices for ourselves and for our customers, but we are also able to predict the success that we may experience. All of this combined can lead to significant improvements in customer satisfaction as well as overall profitability. Thus, while this sort of personalized service will not necessarily appeal to everyone, it certainly does speak to the growing needs of consumers to have a company that understands their individuality and interests.
