Artificial intelligent or AI marketing is a new form of online marketing leveraging artificial intelligence model and such like machine learning. The main difference lies in its reasoning component that suggests it works better than a human and on a large scale rather than on a small scale. One reason why a lot of people are leaning towards this method of marketing lies in its effectiveness to identify your target audience, predict consumer behavior and also forecast demand. However, most of the time marketing research is still conducted using traditional market research methods. Therefore, this article is going to discuss some of the challenges you might have to overcome in this kind of business.
One challenge that artificial intelligence marketing uses is in its decision making process. It can make split second decisions that result in poor quality results because it cannot make split second decisions based on its knowledge. This means that it cannot make good quality decisions when there is no direct and clear cut evidence of your product being in demand and in short supply. Another challenge is with regard to its ability to understand customer behavior and understand consumer insight.
AI Marketing works better with big data which in turn offers a wider scope in terms of insights. However, you cannot expect that the platform will be able to provide you with all the information required from customer experiences. It is going to rely on the insights that it has accumulated from various sources. Hence, you cannot expect that the platform will be able to provide insights on everything including the customer experience, market trends and competitors’ strategies.
There are many challenges that marketers will face in the future. It is not surprising that many of them are leaning towards using artificial intelligence. The reason is simple: they will be able to save more time, money and effort that would otherwise have been spent on conducting manual research, setting up campaigns and monitoring results. Since time is money in digital marketing, this represents an important trend for marketers.
However, this is not without its own set of challenges. There are many artificial intelligence platforms that have been used successfully by marketers. It is important for marketers to choose platforms that will be able to provide them with real-time insights from their customers’ data and interactions with the platform. Otherwise, they might miss the opportunity of capturing new opportunities which could otherwise lead to more conversions.
Marketers have two options if they want to leverage Unilever’s unified communications platform and use the insights for their own benefit. They can use the Unilever’s own brand image machine learning strategy or they can leverage Unilever’s own R&D pipeline and data center to improve the overall efficiency and effectiveness of their marketing campaigns. Most brands do not have the resources to do this on their own. In fact, most brands have not even started using this platform yet. Hence, marketers must first partner with Unilever to fully maximize their benefits.
There are many ways in which marketers can access the data and insights from Unilever’s platform. These include: Data acquisition via mobile device use, web analytics, SMS marketing, and data extraction via Adobe Flash and other third-party application development. Another way in which marketers can get the realtime insights from their consumer data is through the company’s own content generation strategy. Content generation typically involves the use of artificial intelligence to automatically create content such as news, advertisements, press releases, product updates, and more. This automatically creates “intelligent” content, which is then sent out to customers via SMS and email.
The key take-away from all of this is that marketers must partner with Unilever in order to fully maximize the benefits of AI Marketing. Marketers must first have access to the data analysis platform, then they must partner with the artificial intelligence team in order to fully leverage the value of their data. In the end, marketers must continue to evaluate the data analytics platform and partner with Unilever as they continue to drive forward the benefits of AI Marketing. AI Marketing will only truly become successful when it is adopted by its customers. To be successful, businesses must not only be willing to adopt AI Marketing but must also fully embrace its benefits and utilize its capabilities for optimal marketing campaigns.