How Marketing In AI Will Change Businesses
What is Artificial Intelligence in Advertising? Artificial intelligence (AI) is a branch of technology and computer science whose aim is to mimic human behavior through artificially intelligent computers. For instance, text analytics and speech recognition. It is often difficult for advertising agencies to understand what is human language like; when, in fact, it is not. In advertising, it is often difficult for consumers to tell the difference between regular ads that are written by a stylist or a programmer. And it is even harder for ad agencies to get clients to buy advertising space.
Social media, Search engine optimization, E-marketing… these are all areas where agencies have to make a case for why their clients should use them. And one of the most important things they have to do at this stage is to leverage the leverage. Leverage means leveraging past experiences and successes with customers to create the opportunity for more future work. The challenge here is that the internet, for all its myriad opportunities, presents many different hurdles to companies trying to create brand awareness and marketing their products and services. Social media, search engines and E-markets are all new and different entities to traditional advertising agencies, and each one presents unique challenges.
If you are using e-mail marketing, for example, the right time to engage your audience is at the ‘offline’ end of the email. For example, it is not a good time to send sales messages or ‘get to know us’ messages as they are likely to be flagged by filters, and if sent at the wrong time, can end up getting deleted. This is why traditional email marketing strategies, including customized marketing campaigns, are important: they help to leverage past experience and deliver personalized marketing strategies to clients.
However, for some agencies, e-marketing presents a unique opportunity in that there is no limit to the number of contacts a given e-mail can have. In fact, even with a finite amount of staff and marketing strategy, there is still the ability to create a high level of engagement that results in high level of trust. Engaged clients and prospects become much more likely to buy, and in turn, sales increases. All of which is why personalized email marketing strategies and e-marketing are ideal for all agencies who wish to leverage the power of the brand.
In order to leverage this level of e-marketing, agencies need to leverage past experience, in both technology and creativity. One way this can be done is through the process of digital asset management (DAM), where agencies develop a set of tools to help marketers create and manage their digital portfolio. The technology used by the agency should be able to handle both text and image communications to multiple targets, which will allow for better customization. Furthermore, a good tool will allow for the capture of relevant data from different channels (such as mobile SMS and email) and integrate all of them into a coherent strategy.
In addition to creating new ideas, it’s important to use the ones that are successful. It can be difficult to completely reinvent the wheel when working in such an unpredictable landscape, but agencies must utilize what they already have to the best of their ability. One example of this is leveraging machine vision, which has been tested and used successfully in the retail industry. Machine vision allows for a more lifelike preview of the product, allowing the retailer to show it off at various points of purchase without actually having to display the item in person. This removes any risk of having customers pull out or turning away from items simply because they don’t see it in front of them. Digital asset management allows retailers to leverage the power of this technology and ensure that the right people are seeing the right products at the right time.
However, while the idea of using marketing analytics in AI is one that can be very effective, it’s important to remember that no single piece of software will be able to encompass all of the work that needs to be done. Each business will have its own unique set of analytics needs. It’s crucial that any company utilize all of the tools and intelligence available to create the most effective strategies. For instance, a manufacturer might want to consider leveraging all of the data from various surveys to see where there bottlenecks are and how their processes could be streamlined. While the question of whether or not marketing analytics in AI is even needed is up for debate, the ability to leverage large volumes of data for strategic decisions is critical to businesses that want to remain competitive.
For those businesses that are already successful, there is little reason for them to stop using marketing strategies and save money by not engaging in these types of activities. Those who are just starting out should look to ways to access large quantities of data quickly and efficiently. If a business can get a handle on all of the data that it collects daily, it can make a significant impact on both its bottom line and the success of its marketing campaigns. It’s clear that the future of AI marketing will be heavily based on data. The more data that is collected, analyzed, and used, the more helpful it can be in assisting businesses in their quest for the top position in their given industry. If businesses don’t want to fall behind, they will need to find ways to stay on top of all of the analytics data that is available.
