How Businesses Can Leverage AI And Social Media To Make The Most Out Of Their Advertising Activities
Marketing in artificial intelligence (AI) is a rapidly growing branch of technology and a growing field in the study of intelligent systems. The field is concerned with developing machines that can better handle the non-traditional aspects of business such as advertising, sales, customer support and even human relationships. The ultimate aim of marketing in AI would be to gain a high return on investment (ROI). In a recent article on the subject, Oxford University professors Dr. Peter Norvig and Professor Michael J. Cafarella stated; “artificial intelligent software will likely become an essential ingredient of business strategy sometime between 2021.” This article will discuss some of the uses and applications of artificial intelligence for marketing.
Personalized marketing strategies are still critical today even though much of the internet has been automated by search engines. In fact, search engine optimization is an aspect of personalized marketing strategies because a search engine’s index is dominated by personalized search results. Because of this, online marketers must use multiple methods to ensure their websites rank well in major search engines such as Yahoo and Google. Additionally, because personalized marketing is still important, most online marketers use email marketing that leverages a company’s existing network of customers.
Unlike traditional email marketing, personalized marketing strategies allow you to reach those with whom you have little in common such as alumni or professional colleagues. The leverage machine that is an AI email marketing platform allows you to set up categories based on geographic location, hobbies, interests and other factors. This way, targeted email marketing strategies help you to generate leads in a highly efficient manner. As a result, a company can leverage machine intelligence and apply it to improve customer service and increase profits.
Another application of the leverage machine vision technology used in email marketing is with video marketing. In fact, researchers at Deltek have already developed a technology called Visual Search that leverages new data in order to provide search results that are more relevant to a consumer. By using new data, marketers can target their marketing communications to members of target markets that have similar hobbies, interests and other characteristics. In turn, companies that use visual search will be able to tap into the power of human creativity and tap into the ability of humans to solve problems.
The leverage machine vision technology used in AI email marketing allows for the targeting of appropriate content based on several factors. First, when determining the right time to send emails, marketers take into account the interest and browsing habits of recipients. For instance, if a user regularly checks a news website, then it makes sense to send him a promotional email the moment his inbox is opened. Similarly, if a user is fond of watching cooking shows on television, then he would be more likely to click on the link in your email and purchase your product. Once again, the target market and its characteristics can be taken into consideration in order to create relevant, compelling content.
In addition to leveraging user data and interest, marketers also consider factors such as engagement and loyalty. The machine vision analytics offered by Deltek enables you to measure the performance and longevity of your social media strategies. Through comprehensive analytics, businesses can determine which of their marketing strategies yield the most positive results. With this information, they can make the necessary adjustments and invest in more productive marketing strategies.
This new technology is designed to provide businesses with a complete insight into its consumers. Marketers can use the information provided by the machine vision technology to create unique personalization options for emails. They can also leverage the visibility of the audience to determine the right time to send out promotional messages. By taking into account various factors such as engagement, loyalty and behavior, marketers can fine tune their marketing strategies by taking into account the best times to engage users and which content would resonate with them the most. In turn, they can create content that is more relevant to the audience so that it only creates real value for them.
For businesses who are still stuck in the traditional ways of advertising, the time is now to learn more about the different ways that they can take advantage of artificial intelligence and social media for their benefit. Whether it is about leveraging all available data to create personalized messages or making the most of the influence of social media to gain an edge over competitors, the right time to make use of these strategies is right now. After all, they will only be effective if they are incorporated at the right time using the right metrics. By doing so, businesses will be able to reap the benefits of artificial intelligence, personalized messages and personalization.
