Marketing software basically refers to various tools that help companies successfully implement campaigns, capture leads and convert leads to sales. There are many types of marketing software applications available in the market today and they can be divided into two main categories: web-based and desktop/ laptop applications. Web-based marketing software applications to make use of web technologies like HTML, XML and PHP to help integrate all aspects of the client’s business into the website. Desktop applications on the other hand use hardware-based technologies like Java, DOS, PERL, Python, Shockwave etc.
Desktop marketing software application helps businesses automate different parts of their business processes. It helps in the generation of reports, email campaigns and the management of lead tracking. With the help of it one can manage their customer database as well. Marketing automation enables you to easily manage your offline campaigns. Marketing automation application helps you to easily measure the effectiveness of your online marketing efforts. Once you learn about how they work and how you can use them to increase your sales, you will find out that these applications are really worth investing in.
Online marketing software is specially designed to generate leads and follow up the leads once you have been contacted. In today’s competitive market, lead generation is essential if you want to make a strong impact on the market. Automated campaigns help marketers concentrate on their core business activities rather than looking after leads. Most of the time, marketers end up spending most of their time managing the leads which can be really tiresome for them.
A good example of an online marketing software is Phonegage. This software creates lead capture forms that can be used to start up marketing campaigns. Once these forms are completed marketers can follow up with the leads and collect details about them including their name, address, phone numbers and email addresses. These details are stored in the sales database of the Phonegage platform and this data can be accessed from any Web enabled device. A complete package of Phonegage along with marketing campaigns and tools is what you need to create substantial long-term income streams.
Another important component of Phonegage is its CRM module. The CRM module provides support for various lead nurturing and management processes including lead generation, prospecting, sales tracking and customer service management. It also has comprehensive lead tracking capabilities and tools for the purpose. With this support you can manage your sales funnel effectively and efficiently manage your customer base. You can get detailed reports on the basis of leads and customers and can set customized goals and objectives for your marketing campaigns. Phonegage CRM solutions are flexible and comprehensive and come at a reasonable price.
One aspect that many people do not consider when opting for a lead nurturing and campaign management software is the after sales support. After sales services will allow the user to easily recover their investment if the marketing software proves to be less effective. Many online marketers say that they have spent lots of money on marketing campaigns but didn’t get good ROI. With excellent after sales services, you can easily measure the effectiveness of your campaigns and reduce cost without compromising on results.
Phonegage also has a powerful email marketing software feature that allows marketers to send out automatic email messages to subscribers. This feature comes in very handy especially for small-to-medium marketers. This feature will help them track subscriber response and make necessary improvements in their marketing strategies. This email marketing software also comes with advanced lead management features and tools to manage customer contacts, follow up and email broadcast.
Other great features of Phonegage include its integration with Google Analytics and Facebook analytics. With these technologies integrated, marketers can measure the effectiveness of their email campaigns and other marketing efforts. This will enable them to see where improvements are needed in their campaigns. With these features combined with the highly scalable and secure HubSpot marketing software platform, marketers can expect more than the ordinary results they get.