Artificial Content or Human Content? There’s no easy way to answer this except to look at what actually makes content, unique on the internet. In simple terms, the content is essentially the pure essence of whatever websites have to offer. This is a good thing, since it means that no two websites are ever exactly the same. If there were such a thing as “artificial” information, then there wouldn’t be any reason to create content in the first place.
So why can’t Facebook and other social networking websites use some form of AI to make their pages more interesting? It seems somewhat silly to make a website more entertaining when you’re only using machine learning to filter out spam comments and keep the spam comments down to a minimum. But this begs another question: who are the people who would use such a system? Well, there is a team of developers who have been working on an artificially intelligent system which could easily do these things. However, it’s not just the Facebook team building a system, or even a company using artificial intelligence to manipulate the marketplace. Everyone from big companies like Pepsi to small start-ups are trying to find a way to make money online by using AI.
Why have bigger companies like Google already started using AI to curate the web? The answer is fairly simple. Google and Facebook have already established huge networks with billions of users. These companies have millions of customers, and a huge potential for revenue. By putting all of their eggs in one basket, they’ll be much more likely to make a profit in the long run.
However, even with the massive potential of these two giants, each has its limitations. Google has relied mostly on manual optimization to rank high in the search results. In addition to that, they have not yet fully tapped into the benefits provided by social media. Their voice searches still only return pre-written results, and their ranking methods still seem to favor websites with plenty of inbound links.
Facebook, however, has realized that one of the biggest advantages of their platform is increasing its user base. They have already included machine learning features, such as its news feeds, which are largely based on natural language processing. As a result, Facebook now has the ability to filter out different types of content based on its pre-programmed keyword preferences. Additionally, Facebook also claims to have an internal algorithm that identifies particular types of news stories, and will then give its users the information they’re asking for. However, many are still suspicious of these algorithms, especially considering the recent scandal with Facebook founder Mark Zuckerberg and his apparent attempts to manipulate the results of the social network.
In response to the kerfuffle, some have turned to crowdsourcing, an online concept where one person helps another by providing inputs about certain products or services, in the form of reviews. This concept was used in the early days of the Internet to great success and has continued to gain momentum since then. Machine learning and artificial intelligence are now playing a key role in Facebook’s strategy of pushing out more relevant content to its millions of users. According to researchers at Stanford University, this is because the algorithm which helps Facebook classify relevant content has recently been updated using a technology called artificial intelligence.
Researchers estimate that the new algorithm will help Facebook greatly in two ways. First, by classifying genuine information much faster and more effectively, Facebook will be able to offer its users more relevant experiences. Second, by providing its users with more fake reviews, it will likely become easier for users to recognize low quality content. Such reviews may be convincing enough to encourage people to buy the product or service being advertised, and this is why researchers are particularly happy with the implementation of machine learning.
If you’ll recall, artificial intelligence was previously used in Facebook’s photo tagging application, but it was later adapted into other areas, like its search engine ranking system. The new system, called LIS or Language Intelligent Search, also relies on crowd sourcing to get the job done. The idea behind crowd sourcing and LIS is similar to that of Yahoo’s Answers; it involves putting together a large number of answers about a particular topic in order to get the most accurate insights. However, researchers believe that by applying artificial intelligence to such queries, Facebook will be able to make the system even more effective, as it will be able to filter out incorrect answers and provide only the true and useful ones. In short, Facebook will be able to reduce the amount of spam it receives by a huge amount. This, in turn, will help the social media giant stay ahead of the competition.