Artificial Intelligence: Why Content Writers Should Be Using It
Artificial content, better known as content optimization software, is an elaborate computer-programmed system utilized to produce fresh content for websites using only text data. The system takes all of this raw data along with words that are relevant to the topic and synthesizes it to a brief, concise piece of writing. This content is made up of several phrases or words that mesh well together without seeming unnatural. This process is an important part of Search Engine Optimization, or SEO, of your website.
The reason why the entire process is referred to as artificial content creation is because there is no human intervention required. All of this is done automatically by the computer, and no real work is required on the part of the end user. However, despite its simplicity, SEO is not just a matter of hitting a button and creating a new article. Proper keyword research is still imperative.
There is a lot of talk these days about SEO and its impact on the search engines, especially Google, which is the main driving force behind it. Artificial intelligent robots are starting to take over SEO to make it more effective. Some believe that artificial content is not completely accurate, while others are calling it the death of SEO. There is some truth to both sides of the argument. Here are some examples of when artificial content can be beneficial:
When using keyword rich articles, it can be difficult to come up with something original. Many businesses have begun to use software that creates keyword enriched articles by ingesting data from the Internet and from keyword data found in Wikipedia. These artificial intelligent content writers are able to take a normal article and change the keywords or write entirely different ones to create a completely unique article that gets results.
A huge amount of time and energy is put into content creation for SEO. It requires enormous amounts of research and planning. Millions of hours are spent on content analysis to make sure that content is original and valuable. In order to use all the available tools at our disposal to achieve good results, we often need to create or outsource content creation. This creates a bottleneck that artificially intelligent software can quickly help break. When the time to create content is eliminated, this allows us to focus our attention on building the actual business.
If you’re a content creator for a major company or an Internet marketing guru, then you probably understand the power of AI and how it can be applied to content creation. Whether we’re speaking about artificially intelligent software or you’re starting your own company, you’ll definitely want to consider how AI can be applied to your business. When you start thinking about what a company can do when it has the resources to create quality content and when the time to produce it is minimized, you’re also considering what the future might hold for the industry.
To stay ahead of the competition, Internet marketing gurus are turning to all kinds of methods. One of the most popular options these days is to go natural language processing. Natural language processing (also called NLP) involves using artificial intelligence to analyze text from articles, blogs, websites, press releases and more. The idea behind this technique is to find commonalities between different sources so that information is easier to share. As you may know, Google, Microsoft and other companies have been investing heavily in this field because it is believed to be the next big thing in Internet marketing.
Social media, bookmarking, video marketing and SEO are only some of the tools being used today by content writers to create high quality content. When you’re faced with a choice between spending months on SEO and creating high quality content with a natural language processing system, you’ll likely choose the latter. Remember, artificial intelligence doesn’t replace writers – it’s an assistant. However, when used correctly, it can help take your business to the next level. Artificial intelligent assistants may not be as popular as Roomba, but they are quickly becoming one of the top choices for content marketers.
