AI in film is one of those futuristic technologies that seems like it’s taking over every aspect of our lives. In this current climate with a number of Oscar contenders being given the green light by the Oscars, and a large percentage of the audience choosing only the best films, one would be forgiven for believing that AI in cinema is the next big thing. Will it ever live up to the hype, and if so, how? Well, here we take a look at some potential ramifications, as well as the opportunities presented by artificially intelligent film characters.
Artificial intelligence in general and the film industry in particular, have been around for a long time. However, the arrival of computer technology that can deliver high-quality visual effects, and a natural intelligence system to process all of this data, have created a new set of possibilities. While this technology is still at its infancy and therefore the first real usage cases haven’t been made public for scrutiny yet, there’s still an urgent need in articulating these concerns and possibly implications to bring more awareness to the potential avenues for the usage of AI in cinema. This article will try to address some of these issues.
Firstly, let’s take a closer look at what artificial intelligence is. It’s a term that was first coined back in AI stands for artificial intelligence and refers to the use of computer programs to solve certain tasks or make decisions. This then goes hand in hand with computer programming languages like C++ and Java, and other more advanced computer programming languages, as well as computer hardware such as the CPU and graphics card. Now while this isn’t the complete list of potential applications, it’s a useful starting point for the film industry. Since computers are now commonly used as components of a movie set, such as monitors, printers, projectors and so forth, the implementation of a fully fledged artificial intelligence system would require the implementation of highly specialized artificial intelligence software.
A good example of the importance of this is the introduction of machines into the US Army in the 20th century. Originally, such a machine might have been controlled by a human expert in the field, but thanks to the advancement of chip and software engineering, it was possible to let a machine decide on the appropriate action. That was the birth of the machine, and AI in film would similarly have to deal with creating the right decision, based on all the data it would be given. Such decision making might be based on the type of film it’s supposed to be watching, on what its mission is supposed to do, on what its purpose is supposed to achieve, and so forth. All of this is highly important, which is why artificially intelligent computer programs are currently being put to work in everything from medicine to finance.
Another area in which film is finding applications is the realm of advertising. The advent of interactive online advertising, which lets a user experience ads through his browser, has given rise to artificial intelligence in advertising. This is particularly useful for medium-sized businesses that don’t want to spend a great deal of money on such thing, but that need the best ROI (return on investment). Such businesses can use AI to determine how its ads are presented to customers and can fine-tune the feature to get better results.
In visual effects, artificial intelligence is also finding a niche. Thanks to advances in computer technology and graphics software, it’s now possible to create movies that rival the best-looking computer-generated effects on the market. And thanks to the rise of open-source software, anyone is capable of creating the special effects desired by directors. Because of the low cost involved, it’s also becoming common for an aspiring movie director to skip hiring an expensive VASCAR (Videocard Adaptation Technology Device) and simply to attach a motion-graphics card, a PC monitor, and some computer games. All that’s needed is a laptop, a few videos and audio tracks, and a desire to learn.
In visual effects, the rise of computer graphics has also opened up opportunities for the creative industries. Thanks to advancements in computer graphics software, it’s now possible to create films that rival the best-looking computer-generated effects out there. And thanks to artificial intelligence, computer graphics and motion-graphics cards are now affordable enough for nearly anyone. Nowadays, anyone can create a good looking video, especially if they’re operating with a budget that’s much lower than it was even just a decade ago. The best part is, artificial intelligence will further help directors to make their movies engaging and unique.
There’s no doubt that the future of film is artificial intelligence. As it stands, computers and computer graphics are making big strides in every industry. Computer generated images and realistic virtual environments are now the stuff of films, and that’s not likely to change any time soon. But as this technology becomes more affordable, more artists will be able to take advantage of it. And when that happens, only good things for humanity will follow. It’s going to be exciting to watch artificial intelligence take shape in all the different aspects of our lives.