Social Media, especially Google+ Local, is the next platform for Internet marketers to embrace Artificial Content. It is no secret that content is king on the Internet. A lot of businessmen and women have embraced this concept in a big way and taken it to the next level.
Social Media allows marketers to engage users in online conversations based on common interests. The term ‘ais’ itself signifies ‘common’ or ‘shared’ ideas. Now, artificial content platforms like Google+ Local have made this even more appealing to online businesses. Below are some interesting insights on social media and ad solutions for businesses looking to take their business to the next level.
Artificial Content: Using Social Media As a Platform Artificial Content is generally used to drive massive amounts of traffic to websites. It is mostly stand-alone, meaning it does not require any web development and can thus increase operational efficiency. In the past, social media icons usually required web development for them to be implemented properly. This meant many development costs for the business entities involved. However, with the advent of such platforms like Google+ Local, Google has made it possible for a business owner to engage in social media without too much hassle.
Machine Learning offers a way to make the content better. The process basically involves feeding information from real users, or even websites, into a system that mimics what they are saying. There are many ways through which artificial intelligence can be applied in social media. For instance, it is possible to feed images or reviews into the system, and the program will then create content related to those items. Experts believe that this will help businesses in creating a better user experience, especially when fake reviews or information appear on the website.
Crowd Turfing is an unethical practice that many businesses engage in these days to boost their ranking positions on search engines. Basically, crowdsourcing is a means of collecting numerous opinions about a certain product, service, or any topic. A group of individuals may start the discussions by asking random people on the streets as many questions as they can. They post these answers on online discussion boards, and the discussions start.
Cognitive Search Engines and Local Search Machine Learning Crowdsourcing was quite popular until the rise of Hadoop and the birth of artificially intelligent search engines. Experts predict that with the help of Hadoop, and artificially intelligent search engines, the crowd might not be as active anymore. Experts predict that once artificial intelligence becomes an indispensable part of search engine optimization, crowdsourcing might not become as popular anymore. Experts also predict that once Hadoop becomes more widely adopted and becomes a standard tool for the community, Hadoop will also be replaced by more efficient tools that can make content analysis easier and more cost-effective. However, many experts believe that high-speed computing adoption is still very far away from becoming an important part of SEO.
Another big technology that was introduced after Hadoop is the concept of content generation, which uses data from the users and provides them with fresh, unique and personalized content that can be indexed by search engines as well. This is an innovation of Google called “Google Synchronization”. It is an excellent alternative to content creation, as it does not require the creation process. The users are fed with relevant information that they can easily manage and share through social media channels. Even though Google has not yet launched this product to the public, many businesses are already using Synchronization for their own online marketing campaigns.
Marketers now understand the importance of Internet marketing and understand that they need to be highly skilled Internet marketer to compete with the big brands. With these insights into the modern Internet marketing industry, Internet marketers will be able to further enhance their content marketing strategy by using the latest tools and technologies that were introduced by Google and others. This will ensure that they can create a powerful online presence and create more opportunities for increased revenue. With all these, it is clear that the future of content marketing is bright and promises to pave new roads for increased productivity and success in the future.